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“We Need More Flowers” – A Great Flower Campaign

“We Need More Flowers” – A Great Flower Campaign

The Flower Council of Holland just created this brilliant campaign. The campaign aims to bring awareness of the importance and beauty of flowers for a society that is often too busy with work or other responsibilities outside our home. “We Need More Flowers Campaign” has already begun in Europe! It started in Holland, UK, Germany then moved onto France on…

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How To Create A Social Media Plan For Your Flower Business

Planning your social media strategy for your flower business is like planning for your business. It must have a Goal, well define a target audience, channels to reach them, and content strategy to engage with them at a different stage of the consumer journey and convert them into buying customers and generate revenue.   Define Your Goal: The major goals…

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Valentine Day 2021! and The Complexity of Flower Supply Chain

We all have waited for it. We all have started preparing for it many months before valentine’s Day. It is Valentine’s day 2021. For the Floriculture industry the most important floral holiday. The major chunk of revenue comes from Valentine’s Day and Mother’s Day sales. It is the most important and busiest time for the flower industry…a complete madness. But…

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