A Fascinating Look at the World of Spray Roses: Spray Roses have Endless Possibilities

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The first time I saw a spray rose, I was completely captivated. the first thing that caught my eye about the Spray Rose was its fascinating swirling colors and endless possibilities. And it is no surprise these roses have to find their way into mainstream floristry. Spray roses are incredibly versatile; they can be used for everything from weddings to funerals. I have seen them as boutonnieres, corsages, centerpieces, and even bridal bouquets. And because of their small size, they are perfect for adding that special touch to any arrangement. This blog post will take a closer look at spray roses and explore their unique characteristics and Interplant Rose’s beautiful book and campaign, World of Spray Rose.

A spray rose is a rose that has been specifically bred to produce small, delicate blooms that, when open, have an appearance like mini standard roes. Spray roses are a lot more wild-looking than standard long-stemmed rose varieties. They have many flowers on one stem, 5 to 8 blooms instead of just the single flower per stem, as you would find with traditional rose plants.

Interplant Roses, the founder of the World of Sprayroses, has been around since 1962. The family-owned and operated Interplant Roses has been internationally recognized for many decades as one of the top rose breeders. It’s now led by the third generation, with Robert Ilsink as CEO and Martin CFO alongside fourth generation members joining into business. Interplant has its own testing facilities in Kenya. They also maintain an international network of agents and representatives.
Interplant Roses is the world-first rose breeder to develop Spray Rose. Many years of research and development have gone into these beautiful flowers. The company has constantly been coming up with new introductions for their spray line: Regular Spray Rose, Premium Sprays, and Trendsetter varieties, among others, such as Cluster or Flow roses enchanting in design!

World of Spray Rose

In 2021 the World of Sprayroses launched a beautiful coffee table book and campaign to promote this lovely product. This book is a true labor of love, with stunning photography and flower designs that tell the story of how these fascinating flowers came to be. The World of Spray Rose campaign is an ongoing social media campaign celebrating spray roses’ beauty and versatility. A group of growers from Colombia, China, Ethiopia, Ecuador, Holland, and Kenya comes together to be part of this promotion. They have done a photoshoot with astonishing floral designs using interplant spray rose and created a book with 20000 copies 15000 were distributed within the first two weeks of publishing.

To ensure that the message is getting out about a product, the World of Sprayroses is using social media platforms like Facebook and Instagram. Offline events like trade shows or marketplaces are specifically connected to flowers in their design aesthetic!

The Demand for spray roes has gone up. Many growers are trying them and increasing commercial production. The quality of flowers has also improved in recent years.

I want to share with you some photos of these lovely roses.

Spray Rose Dionne
Flinders Lane
Spray Rose Latoya
Spray Rose Ariya

I hope this blog post has given you a better understanding of spray roses and the World of Sprayrose’s vital role in promoting the product. Check out the World of Spray Rose campaign and book to learn more about these fascinating flowers. Thanks for reading!

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