How To Formulate Digital Marketing Strategy for B2B and B2C Flower Business

If you want to do digital marketing for a flower business, it is extremely important to understand the distribution channel for a flower business. A distribution channel is a path by which all flowers must travel to reach the consumer in a chain. The marketing message changes if we are doing B2B or B2C. Business-to-business… Continue reading How To Formulate Digital Marketing Strategy for B2B and B2C Flower Business

How To Create A Social Media Plan For Your Flower Business

Planning your social media strategy for your flower business is like planning for your business. It must have a Goal, well define a target audience, channels to reach them, and content strategy to engage with them at a different stage of the consumer journey and convert them into buying customers and generate revenue.   Define… Continue reading How To Create A Social Media Plan For Your Flower Business

Valentine Day 2021! and The Complexity of Flower Supply Chain

We all have waited for it. We all have started preparing for it many months before valentine’s Day. It is Valentine’s day 2021. For the Floriculture industry the most important floral holiday. The major chunk of revenue comes from Valentine’s Day and Mother’s Day sales. It is the most important and busiest time for the… Continue reading Valentine Day 2021! and The Complexity of Flower Supply Chain

Matthias Mende An Entrepreneur On Way to Build a Lasting Legacy

Polish Born, German immigrant boy, and successful businessman living in Dubai Matthias Mende have come a long way from his humble beginning. We all love success stories as they make us believe in our dreams, give us hope, and motivate us to work toward our goal. As Tony Robbins says, “success leaves clues”. We are… Continue reading Matthias Mende An Entrepreneur On Way to Build a Lasting Legacy